As we entered Wyoming on our cross-country drive, we saw our first billboard advertisement for Wall Drug. Over the next 325 miles we counted a total of 76 billboards (yes, 76). Of course, when we reached Wall, SD, we just had to see what all the fuss was about. After all, they put a lot of effort into inviting us! And yes, with 5 ice creams, several nick nacks plus a digital camera for my brother, we definitely paid for another sign.
The lesson for me: next time I hesitate about asking a friend to join me at church or come to a community service because they said no last time, I'll think about Wall Drug and the power of high-frequency advertising.
10 comments:
76!
and looks like not another billbord for miles!
and miles!
76 times ought to get their attention.
Fun post Ed.. I loved seeing those different billboards.. here is my favorite Wall Drug billboard :)
for what it's worth
i posted on grace walk
hope all is well.
thanks for the note!
i am planning on a visit to wyoming in about ten days...only, i am flying as far as denver before i start my drive.
my sister lives up by ft.larmie.
so i will have to drive from denver to her place. which is about a 5 hour drive.
After your visit to my blog I came over here to check out your blog, and this particular post struck me (so did the golf illustration later on in your posts). Thanks for the visit, and your words on the abortion issue.
76 billboards... I can think of certain things that I would tell people over and over and over about... I'm good at nagging... but I don't nag about God. It's about time I start I think.
flyaway, thank you for coming by. your comment made me thing about this post again... it's funny how we can forget even our own words sometimes.
I forget all the time. That's why I enjoy it so much when someone looks at my archives... it just prompts me to look at them as well and I enjoy looking back on my old posts.
Sometimes, I need to read what I wrote, more than anybody!
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